Make Money with Hypnosis
Make money with hypnosis. Sounds quite straightforward; do your course, pass your tests and graduate, join an association, build a website, do some advertising and wait for the clients to call.
After all, you might have been told by your trainer you can charge $100 / hour for a session. So then you calculate an 8 hour day…… $800 / day; work a 5 day x 40 hour week, that’s $4000 a week; or $192,000 a year! And that’s with 4 weeks holiday!
The reality is not so simple. I am going to share some uncomfortable secret about hypnosis, that most course trainers won’t share. In short, it is not so easy to make money as a full-time hypnotist.
Why? There are several reasons: First of all, seeing 8 clients a day is hard work and emotionally draining. You’ll need sa break for lunch, time to write up case histories, return calls and allow that people run late or you go over time. So let’s say you allow 1.5 hours per appointment and book every 90 minutes, 8 clients = a 12 hour day. That is a long day and still no lunch. Start at 8am. Finish at 8pm. OK let’s make it 6 clients = a 9 hour day and let’s include 30 minutes for a lunch break. Start seeing clients at 8 and finish around 5:30. Write up the last case history, return a phone call or two and you’re finished at 6pm. That’s doable. But people cancel at the last minute or simply FTA – Fail To Attend. So it might be an 9 hour day and you schedule 6 clients that day, but one person cancels and rebooks at the last minute .. (And charging them for a missed consultation is pretty risky business if you want to see them again.) Assuming you now see 5 people every day, that’s a little more than half of what was originally calculated. But it’s still optimistic! Unfortunately when you start off, you won’t see 6 clients a day. Building a practice takes time.
But, If you already have a profession with an income stream and you are utilizing hypnosis within the professional setting, then you can simply add the session in with clients in addition to existing treatments or sometimes, as a part of the consultation procedure. Many health professions, such as psychology, dentistry, podiatry are already covered by private health insurance for their given professions, and the client can often claim some sort of reimbursement, even if hypnosis is not specifically covered.
For example, consider this real life example of a podiatrist who performs ingrowing toe nail procedures. This procedure is a minor surgical procedure that is done in the treatment chair and takes about 30 minutes. In this procedure, the patient receives a local anesthetic injection to the toe (not a general anesthetic), so is fully awake. The procedure commences immediately after the patient’s toe is numb. Unfortunately, even though many clients are in a deal of discomfort, when they are told they will receive an injection to the to they forego the procedure as they refuse to have the injection from past experiences – usually with MDs who do a different procedure. That podiatrist did hypnosis training specifically to allow the clients to relax so that they can receive the injection. It took 10 to 15 minutes and when the podiatrist woke them up they were amazed that not only had they received an injection that they didn’t feel, the procedure had been done, the toe bandaged and the were ready to leave! However, many insurance companies simply don’t cover hypnosis. As the entire procedure is closer to 45 minutes, instead of charging the regular surgical consultation fee for 30 minutes, the podiatrist is justified in charging extra (with the patients blessing) for the longer extended consultation, and the insurance company will pay for the longer consultation. As a bonus, the podiatrist has increased the number of patients seen as a direct result of the hypnotic relaxation and word of mouth referrals.
For a full-time hypnotist it is more difficult when their procedure is not covered by insurance. However there are other ways to make money with hypnosis — which we will cover late
So for a few moments, let’s head in another direction… Staring a Hypnotherapy Practice.
Points to Consider When Starting a Hypnosis Business
Where are you planning to practice?
- Do you intend to buy your own premises? To purchase property will require a great deal of money and associated legal fees and ongoing costs, such as rent, rates, or body corporate.
- Or even rent your own rooms? You will be generally required to pay a bond, one to 3 months, in advance, insurance, set the premises up and equip them with furniture, sign a contract with the landlord. Make sure you have a lawyer examine the contract.
- Work from home? If renting, it may not be permissible to work from home under your lease. Do you have an area that can be isolated or room or at least a room that can be set aside just for your work? Working from home may have some benefits with regard to tax — but talk with an accountant as it can be a legal minefield. However, do you really want people knowing where you live?
- When starting off it may better to rent a room on a session-to-session basis. Ideally it could be with an established hypnotist or someone that already has the set up the room with suitable furniture. They may even include that their staff take appointments and phone calls for you.
Are you planning to employ staff?
- Some parts of the world require that employees receive an award or minimum wage; overtime, work insurance, maternity leave, annual holidays, and you pay into an employees pension plan.
- While starting out consider asking an older relative to come in and answer phone calls for you as a favor. Sometimes they are happy to help out, at least for a while.
Are you thinking of forming a company?
- There are lots of reasons to form a company. While they can cost a little more to run, there is often a lot more legal security for you in doing so. Have a talk to your accountant for the pros and cons.
Are you going to Register a Business Name?
- Many people use their own name in or as a part of their business name. Again, talk to an accountant or lawyer for the pros and cons of doing so. Personally, I would recommend you don’t use your own name. While it might be good for your ego, at some point you may want to sell your business. It is a lot easier to sell; “A Hypnotherapy Business” than “Your Name Hypnotherapy.” If you are planning on staying in one area for a while, the “Region name (ie Town, Suburb, City) Hypnotherapy” — e.g Brighton Hypnotherapy or Hypnosis could be a good choice.
- Ideally build your brand: Co-ordinate business name, website name and social networking names.
- See if The Business Name is available with your government authority. There is usually a search facility on the government website
- See if the name you choose has The Business Name .com domain name available — thebusinessname.com — See Register a Domain Name below
- If the “dotcom” is not available, search for another business name where the .com is available. Preferably do not use the .net .org .biz .info as people tend to type .com into URL .
- If outside the US, and you want to use your country specific URL — thebusinessname.co.uk or thebusinessname.com.au — attempt to also get the .com if it is available. See Register a Domain Name below
- Consider a gmail address: firstname.lastname@example.org — useful as a back up to email@example.com. Do NOT use your ISP as a business email. If you leave the ISP you lose the name.
- And any social network sites you might use has the name available, such as twitter, pinterest, facebook etc etc etc
- Once you have your business name, it is usually fairly straight-forward to register a business
- Make sure you note on a calendar when the name expires and pay it at least 60 days before the registration expires.
- A useful alternative is to just having “The Business Name”, thebusinessname.com , but also register regionnamehypnosis.com.
Q. When do you build an hypnosis website for your business? A. Start sooner than later — the day you decide to become a hypnotist.
Even as a student, it is possible to start putting it all together. First, you will need content about hypnosis. Some things will be straight forward, others might require more time. As a student you can reinforce your knowledge by creating web pages.
As mentioned above, start to think about business names and domain names early. You will have to pay to register a Domain Name could host with some free resources. Google and other search engines like longevity, the longer it is up the better. Regularly adding content is important. Remember it doesn’t have to be perfect!
Q. How do you build a website?
A. It is easier now than it ever has been. If you can use a word processor to create a document, you can build a website. In most cases it costs money, much less than it used to, but it is possible to do it at very little overall cost. See: free online resources
There are 3 essential points on building a website.
- You need to register the URL website / business domain name.
- You need the website host
- You need to build the website
1/ Register a Domain Name
- First, see the tips above: “Are you thinking of registering a Business Name”
- Register a domain name and get domain name privacy, particularly if you need to register using your home address.
- Make sure it’s on auto-renew – if it’s not renewed you could lose the name to your competition or have it snapped up by a domain name cybersquatter who wants to sell it back to you at an outrageous price.
- If your first thought is to register your country domain name: thebusinessname.co.uk or: thebusinessname.com.au also register: thebusinessname.com – if it’s available (Don’t worry about the net, biz, org, info or any other.) Redirect the dotcom to your main site. Why? read the true story below:
- A masseuse registered “Her Name” at her local country domain. It was noticed that the generic “dotcom” was not registered and while she was advised to register, she decided not to as she only worked in her country. A few months later the dotcom name was registered. As it so happens, by another “masseuse” … the ones that give body to body ‘massages’ that usually end with a “happy ending.” Even though the two were not similar to look at, it created a great deal of embarrassment when people visiting the first masseuse forgot to type the local country domain suffix. At the website you had to be 18 to enter and it was also labelled “escort service” Eventually the owner of the dotcom “retired” and the dotcom name became available again. This time, she registered it and now redirects it to her main site.
- When you register your domain name, you then “point it” to where your site is hosted.
2/ Host a Website
A domain host is where you put your website. Do not confuse it with domain registrar where you register a domain name.
- Host your site somewhere different to where it is registered. This is called self-hosting
- Self hosting can be quite low cost for a simple site.
- Shared hosting is fine for a small host. It can cost as little as $1 / month
- Make sure you receive secure SSL (https) with your hosting as some companies charge large sums to provide it. Look for: “Let’s Encrypt” it is provided free by many web hosts
- You might also want email: firstname.lastname@example.org
- When self-hosting, make sure you back up your site. Many webhost will provide it.
- Hosting and building can also be free. See the Free Resources Page
3/ Build a Website
- Find a friend or relative who knows what they’re doing and do it for free
- Pay someone who knows what they’re doing
- Build it your self. When you build it yourself, do you use?
- An online web builder
- A program on your computer
Many sites are quite simple to build, similar to using a word processor Which ever way you go remember you will still be required to provide the text content.
For picture do NOT ever consider just taking images off the internet as most are copyrighted. There is software that looks for stolen images and lawyers who will chase the thief, like a hungry dog chases a bone. There are plenty of places you can get copyright and royalty free images. See: See: free online resources
Disclaimer: None of this is advice. Consider it ‘food for thought.” Before commencing any venture you should consult with the relevant professionals.